A CEO and rodeo queen
Maxxum CEO Anita Lind Janssen saddles up in her off hours.

(FORTUNE Small Business) -- Her daily life is all about managing risk, but when Anita Lind Janssen isn't at her desk, she likes to take a few chances. So she picked up the sport of cutting and became a real-life cowgirl.
"It's fast action, big adrenaline, sudden stops," Janssen says of her obsession, which involves driving a horse into a herd of cattle and separating one cow from the rest. "I tend to seek experiences that put me in a position of being a beginner and being able to learn again."
As the CEO of Maxxum, based in Rush City, Minn., Janssen handles asset management for large firms in the middle of transitions. To escape stress and find clarity, she turns to the saddle.
"It's always interesting to me how many lessons you learn about communication and life in general on the back of a horse," says Janssen, 39, who competed in the National Cutting Horse Association's championships last week. ![]()
-
Battery life and electricity costs: your questions answered about the coming wave of green autos. more
-
Odds are you're not getting eight hours of nightly shuteye. Here's why it matters - for you and your business. more
-
This Minnesota firm is cashing in on hot demand for inexpensive, secondhand IT equipment. more
-
A truck operator that hauls waste plots a better route to expand the company. more
-
Amending the "death tax" will be a critical priority for the new president. more
-
As China makes big moves to improve its labor conditions, U.S. companies that manufacture there face soaring costs. more










